I'm Joanna Fung, a creative marketing and brand partnerships director with 15+ years transforming lifestyle, wellness, and luxury brands across APAC. As regional GM for wellness brands, I drive brand strategy, business growth, and go-to-market execution through culturally bold storytelling and experiential marketing.

From launching luxury flagships in Tokyo to repositioning taboo categories as lifestyle leaders, I specialize in strategies that spark cultural conversation while delivering measurable commercial impact. My career spans New York, Hong Kong, and Singapore, leading initiatives for Christian Louboutin, Soho House, and Louis Vuitton.