I believe the best brands don't just sell products, they build cultural capital that drive connection.

LELO Sekirara Cards limited edition deck for intimate conversations and pleasure education

Sekirara Cards

Created limited-edition card deck transforming intimate conversations from taboo to accessible. Drove 66% direct traffic increase and 75% sell-through by normalizing conversation around pleasure.

Soho House Halloween

Transformed 100,000 sq ft into cinematic Quentin Tarantino universe. Each floor was dedicated to a film with immersive set design. Generated $61K revenue across 715 tickets, cementing Soho House as Hong Kong's premier experiential destination.

Soho House Hong Kong Quentin Tarantino themed Halloween experiential event
Christian Louboutin and Upper House luxury hotel strategic partnership activation

Upper House Partnership

Built strategic hotel partnership creating exclusive packages integrating Louboutin nail category. Drove 77% performance increase—model became best-in-class case study adopted globally.

  • I find the spaces where brands can authentically enter cultural conversations, turning taboo topics into mainstream dialogue and everyday moments into cultural currency.

  • I take calculated creative risks that break category conventions while respecting cultural context creating buzz-worthy moments that generate earned attention and commercial results.

  • I build brands through instinct and insight, but I measure success in numbers, ensuring every bold idea delivers against specific business metrics.